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Disruption Proof

Brant Cooper

Warwick’s presents
Brant Cooper
in conversation with Fred Grier

Disruption Proof

Tuesday, November 16, 2021 - 4:00pm PST

Disruption Proof
buy the book

This is a free virtual event on Facebook Live. Please consider purchasing DISRUPTION PROOF through Warwick's to support both the author and our event series.

This is a free virtual event on Facebook Live. RSVP HERE!

On Tuesday, November 16th at 4:00pm PST Warwick's will host Brant Cooper as he discusses his new book, Disruption Proof: Empower People, Create Value, Drive Change, in conversation with Fred Grier. Brant Cooper is CEO and Founder of Moves the Needle, a global consultancy specializing in innovation for Fortune 50 companies and entrepreneurs, and the New York Times bestselling author of The Lean Entrepreneur. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. Brant is a sought-after keynote speaker, startup mentor, and trusted executive advisor. He speaks around the world on organizational agility, digital transformation, and how to refocus missions on creating value.

One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age - and further accelerated by the global COVID-19 pandemic - massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality.

Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to:

  • develop an understanding of customers and colleagues that lead to insights (empathy)
  • run tests to challenge assumptions (exploration)
  • leverage data and insights to breakthrough biases (evidence)
  • balance operational execution with learning (equilibrium)
  • manage behavior to match corporate values (ethics)

By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.

Fred Grier supports Deloitte's technology, media, and telecom group. Prior to Deloitte, Grier was a technology reporter at The San Diego Business Journal where he covered venture capital, startups and the biotech industry.

Disruption Proof: Empower People, Create Value, Drive Change Cover Image
ISBN: 9781538720196
Availability: On Our Shelves Now
Published: Grand Central Publishing - November 9th, 2021